“We have Black Friday and Cyber Monday—Why not a day of giving during the holidays?”
That question is the background buzz around the offices of the Southern Kentucky Performing Arts Center (SKyPAC) during December. This year, SKyPAC is participating in #GivingTuesday, a flourishing national charitable giving movement with roots in local communities, and SKyPAC staff members are committed to making the fundraising project a success.
#GivingTuesday, December 2, 2014
#GivingTuesday began in 2012 in New York City as a joint project of the 92nd Street YMCA and United Nations Foundations. Its purpose is to promote philanthropy during the traditional season of giving, beginning on the first Tuesday following Thanksgiving through New Year’s Eve.
“We often complain that the holidays primarily focus on holiday shopping rather than giving,” Zarr says. “#GivingTuesday motivates people and organizations to give with a purpose by directing their charitable giving to the causes they personally support. In the case of SKyPAC, the money we raise will support our ongoing mission: ‘Engaging HeARTS. Enriching Lives.’”
SKyPAC’s campaign goal is $50,000, an amount that will be matched by an anonymous donor, for total proceeds of $100,000.
Help us reach our goal by December 2, 2014, click here to donate today!
The Power of Social Media
The theme of SKyPAC’s #GivingTuesday campaign is “The ARTS change lives . . . What’s your story?”
Through the power of social media, including Facebook, Twitter and email, SKyPAC staff members are encouraging individuals to share why they support the arts and how the arts have changed or influenced their lives. In this way, SKyPAC is promoting the campaign throughout south and central Kentucky and inspiring individuals to remember SKyPAC when planning their year-end charitable donations.
Turn ‘Selfies’ into #UnSelfie photos!
The #UNselfie is a simple example of how individuals can communicate their efforts to support the organization of their choice. SKyPAC is encouraging individuals to share #UNselfie photos expressing why they support the arts and telling their story on their social media channels. For more ideas on creating your own #UNselfie, visit: TheSKyPAC.com/events/GivingTuesday.
Share your story and hashtag it!
You can help SKyPAC reach its goal by watching for #GivingTuesday and #UNselfie posts on Facebook, Twitter and Instagram via @TheSKyPAC, then sharing them with your friends. Be sure to hashtag your posts using any or all of the hashtags: #MyStorySKyPAC , #GivingTuesday, or #TheSKyPAC.
Check out our #UNselfies below from SKyPAC staff and students from W.R. McNeill Elementary School.